We now inhabit a ‘remix culture’, a culture which is dominated by amateur creators –creators who are no longer willing to be merely passive receptors of content. Instead, they are demanding a much broader right, a right to mashup and remix material – to take on the role of producers – to cut, paste, sample or jam with content, in order to produce something which is distinctive of their own social and creative innovation. Fuelling this ‘remix culture’ has been the rise of new digital technologies, along with the internet, which has made it even easier to re-use and remix the existing store of knowledge and culture, producing a new dimension of creativity.


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