PRACTICE AND FIELD

FINDING MY PRACTICE

Do you see yourself or your learning situate in an existing field?

I am currently enrolled in a Bachelor of Communications and Media Studies; Majoring in Digital Media and Minoring in Marketing and Advertising. I associate my field of work to be within the media arts and marketing practice.

Write down some key words that describe this field, actions or tasks related to this field.

  • Social Media Marketing
  • Graphic Design
  • Advertising
  • Public Relations
  • Radio
  • Digital Media Design

Identify the activities, tasks, or keywords that interest you or you identify as avenues you would like to pursue.

  • Social Media Marketing
  • Marketing (specifically guerrilla marketing)
  • Radio
  • Digital Media Design

Look through the projects that you created in the past (academic or outside of university), find one that interests you the most. 

‘Reality TV’- MEDA201 Major Project 2016

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The installation, Reality Television, aims to make comment on the invasiveness of the media and the media consumed world. A feeling of inception is created as the audience is forced to watch the television man, watching his television, watching himself on the television. The motif of CCTV is implemented through the photographs projected as they depict images of the television man in real life, in conjunction with the audio that emphasises society’s predictability.

Inspired by Nam June Paik’s, TV Buddha (1974), a Buddha statue sits opposite his own projected image, disallowing his transcendence from his own physicality. Instead he is caught in his own reflection, doomed to stay on the surface of reality.

Media Theorist Marshal McLuhan stated, “It is the continuous embrace of our own technology in daily use that puts us in the Narcissus role of subliminal awareness and numbness in relation to these images of ourselves.”

Identify the aspects that you enjoyed most or would like to pursue.

  • Installation
  • Sculpture
  • Projection
  • Photography
  • Commenting on social issues

Write down five of the most important skills and knowledge that you consider vital to your learning in your field of practice.

  • Adobe Photoshop
  • Marketing Tools
  • Typography Knowledge
  • Consumer Interests
  • Creative Thinking

 

AREA OF INTEREST: GUERRILLA MARKETING

“Guerrilla marketing is the act of executing an unusual or unexpected marketing activity in a common, everyday place in order to generate a buzz for products or services. The main point of guerrilla marketing is to get your business’s name in front of as many people as possible in an unexpected way. Guerrilla marketing is usually a low or no-cost form of marketing that can reap substantial profits if implemented correctly.” (Manker, A. n.d.)

 

Reference:

Manker, D. n.d. Study.com. What Is Guerrilla Marketing?- Definition, Strategies, and Examples. Available from: http://study.com/academy/lesson/what-is-guerrilla-marketing-definition-strategies-examples.html [Accessed: 27 March 2017]

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